“This will be very important as we attract new visitors from outside the area.” “The new name also makes it clear what we offer,” Goodrich added. “In 23 years, the Potawatomi name has become known for premier entertainment here in Milwaukee.Īs an established brand, we felt it was important to retain a name that people know and recognize.” “Changing the property’s name to Potawatomi Hotel & Casino marks an exciting new chapter in the storied evolution of our business,” said Mike Goodrich, general manager. The new logo was designed by the in-house creative team at the Casino. It began in 1991 as Potawatomi Bingo and changed to Potawatomi Bingo Casino in 1993 when it expanded its gaming offerings. This marks the first time the property has changed its name in more than two decades.
